Singapore is known for its clean streets, noteworthy sense of discipline, good street food and its vibrant Marina Bay Skyline. And, despite its compact size, Singapore has proven itself time and again to be a country to contend with, having the third highest per capita GDP in the world.
Just last year, the Economic Development Board said Singapore is fast-tracking to be Asia’s digital capital, which is credited to the growing interest of international technology firms in the country. Add to that the rising number of internet users and the island-wide free wireless connection, and you have an island nation on the precipice of digital dominance in Asia.
Companies in Singapore can benefit from this phenomenon.
Singaporean Internet Users
In 2017, there were 5,708,844 residents of Singapore. By January 2018, there were 4.83 million Singaporeans using the internet, 93 per cent of whom use the internet every day for an average of 7.9 hours.
For this reason, it has become important, now more than ever, for both local and internarial businesses in Singapore to invest in search engine optimisation or SEO services. Such strategies are designed to help businesses outrank their competitors and improve audience engagement.
Island-Wide Free Wi-Fi
The government of Singapore provides its locals and tourists free wireless internet connection across the country. The free Wi-Fi, called Wireless@SG, is part of Singapore’s Intelligent Nation 2015, a project that aims to improve the nation’s info-communications infrastructure.
To connect, users will have to download the Wireless@SG application. The hundreds of hotspots across Singapore provide a secure and automatic connection at an average speed of 5Mbps in public venues.
Technology Giants and Asia’s R&D Centre
A number of global technology firms have been investing in research and development centres (R&D) across Singapore. For example, ride-hailing company GrabTaxi, in 2015, donated about US$100 million to an R&D centre. This was to analyse and match the ride supply-demand ratio and improve ride waiting time across Southeast Asia.
Google’s Next Billion Users division, which is located in Singapore, has launched a project that allows offline use of Google Maps in places with limited mobile data connectivity.
In 2016, both IBM Studios and LinkedIn opened their regional hub and data centre, respectively, in Singapore. Similarly, Apple, Twitter and Adobe all have headquarters in the country.
Singapore’s digital ecosystem offers opportunities for both entrepreneurs and marketers. One, a large market is present online, which the e-Commerce industry should take advantage of. Two, the free island-wide internet allows users to make purchases, anywhere and anytime. For these reasons, companies should invest more in their internet engagement.