A brick-and-mortar shop still has advantages over online shops. For one, it is tactile; people can experience the products and services, which helps in their buying decisions. But this is just one of those reasons; you need to make your shop truly enticing that customers cannot help but notice it.
There are a few tips and tricks that you can implement to make your shop stand out. If you are looking for such ways, you are reading the right article. Below are some means and methods that you may want to include in your shop improvement plans.
Invest in visual merchandising
You may not realise it, but product placements should have a strategy. Such is a concept called visual merchandising. Through this, you will be able to maximise your shop while ensuring that onlookers can notice your products. So start buying wall strips, shelves, and pedestals and have your visual merchandiser fix your shop.
Conduct brand activations
Brand activations are more than just product sampling. It also gives you an opportunity to interact with your prospective customers. Other brand activation ideas include mini-events, product demonstrations, and installations. You have to make sure that your event is in line with your brand guidelines; an advertising agency specialising in below-the-line executions can help you with this.
One classic way of drawing customers is by giving away discounts. But do not just give away discounts because the products are nearing expiration dates. You can give it to your first-time buyers and even loyal customers. You can even have product bundles and discounts during your brand activation activities.
These are only some ways that you can do to attract more customers to your shoes. Always work with reliable suppliers to get the desired results.